E-Commerce
24CSO744 · S7 · 4 credits
Official KTU 2024 syllabus subject — study with practice, PYQs and AI tools.
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Why:Foundation module
Why:High exam relevance
Why:Core module
Why:Applied concepts
Why:Standard exam coverage
Module 01Introduction to E-commerce (7 hrs)expand
E-Commerce - Introduction, Seven unique features, Types of E-commerce, Organizing Themes. E-Commerce Business Models – Eight key elements, Business to Consumer model, Business to Business Models, Consumer to Consumer Models, Peer to Peer Models, M-Commerce business models.
Module 02Building an E-Commerce Website (8 hrs)expand
Internet and the Web - Features and Services, Mobile Apps, Building an E-Commerce website- Systematic Approach, Choosing Software and Hardware, Other E-commerce Site tools, Developing a Mobile Website and Building Mobile Applications.
Module 03E-commerce Security Environment (7 hrs)expand
Introduction, Security threats, Technology Solutions, Policies, Procedures and Laws, E- Commerce Payment systems, Electronic Billing Presentment and Payment.
Module 04E-Commerce Marketing and rights (7 hrs)expand
Consumers Online, Basic Marketing Concepts, Internet Marketing Technologies, Social Marketing, Mobile Marketing, Local marketing, Privacy and Intellectual rights, Intellectual property rights.
Module 05Online Retailing and Online Community (7 hrs)expand
Online Retail Sector, E-tailing Business models, Online Content, Online Publishing Industry, Social Networks and Online Community, Online Auctions, E-commerce portals.
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